STRATEGIC ADVISOR —
TO FOUNDERS AND CEOs —
THE BUILDER
I started working at 15 and built my career in environments where decisions carried consequences, performance was non-negotiable, and leadership was tested daily.
My early career in policing shaped my approach to accountability, resilience and operating under pressure. I hold a BSc in Human Psychology and an MSc in Clinical Criminology, combining behavioural insight with a deep understanding of decision-making, influence and human performance.
Later, alongside my husband, I co-founded and built a £100M oil and gas business from the ground up.
As one of the few women operating at board level within the industry, I learned first-hand that growth is never simply a commercial challenge. Scaling a business demands strategic clarity, commercial discipline and the ability to lead through uncertainty.
Over more than a decade, I navigated the business through growth, market volatility, operational complexity and organisational change. The lessons were not learned in theory. They were earned through real decisions, real pressure and real accountability.
Today, I continue to serve as a Non-Executive Director and Board Member, bringing the perspective of someone who has built, scaled and led a business from the inside.
Those experiences now form the foundation of my work with Founders and CEOs. I provide strategic advisory on growth, leadership and go-to-market execution, helping leaders navigate complexity, strengthen commercial performance and build businesses that scale with clarity, confidence and resilience.
WHAT I DO TODAY
Having stepped back from operational leadership, I now work with Founders and CEOs navigating growth, complexity and commercial scale.
Through Strategic Advisory, I help leaders create strategic clarity, strengthen commercial discipline and improve execution as their businesses grow.
My work focuses on commercial growth and scaling strategy, go-to market execution and commercial performance, organisational alignment and accountability, governance and board-level effectiveness, and high-stakes leadership decision-making.
I have a particular focus on Go-to-Market Strategy helping businesses sharpen positioning, strengthen commercial direction and build repeatable revenue engines that support sustainable growth.
Alongside strategic advisory, I provide Authority Coaching for founders making the transition from operator to leader.
As businesses scale, founders must evolve from being the person who drives everything to the leader who enables growth through others. I help founders develop the leadership confidence, strategic perspective and decision-making capability required for that transition.
I also work with senior women stepping into executive and board-level roles. Having spent much of my career as the only woman in the boardroom, I understand the challenges that come with leading in high-pressure environments, finding your voice at the table and building influence without compromising authenticity.
My approach is direct, practical and grounded in lived experience.
Because sustainable growth requires more than ambition.
It requires strategic clarity, commercial discipline and leadership confidence.
